OVERVIEW
CARSOON – UI/UX Design for a Car Dealership & Service Platform
Company name: Sam Khodro
Industry: Automotive / Car Dealership & Services
Goals: Design a digital platform to streamline car buying, selling, and servicing for users in Iran, enhancing trust and usability.
My Role: UI/UX Designer (User Research, Wireframing, Responsive, Prototyping, Visual Design, Usability)
Project Deadline “Phase 1”: 3 months
Project Duration “Phase 1”: 4 months (because of changes in design process and BPA)
Target Audience
1. The Time-Strapped Professional (Primary Persona)
– Demographics: 30-50 y/o, high income, Car lovers, mixed gender but males are more.
Behavior:
– Prefers few-minutes transactions over dealership haggling
– Uses mobile for 80% of research
Quote: “I need a luxury SUV by Friday – with test drive and guarantees.”
2. The Traditional Dealer (B2B User)
– Demographics: Showroom owners transitioning online
Needs:
– An online platform to expand their business
– White-label dashboard to maintain brand identity
RESEARCH AND BENCHMARK
- User Interview
– Conducted in-depth interviews with:
Car buyers (first-time & experienced)
Sellers (private owners & dealerships)
Service customers (maintenance/repair users)
– Key Pain Points Identified:
“I can’t verify a car’s condition without seeing it in person.”
“Traditional dealerships feel outdated compared to digital options.”
2. Competitive Analysis
– Global dealership:
Luxury/Dealerships:
Digital Platforms:
– Local Benchmarks:
Local Dealerships:
Other Local Digital Platforms:
– Synthesized Insights & Proposed Solutions
– Intuitive Filters: Added advanced yet simple filters (price range, mileage, brand, fuel type)
– Vehicle Verification Badges: Designed trust signals like “Certified Inspection” and “Full History Report.”
– 360° Image Gallery: Integrated interactive car tours to mimic in-person inspection.
–Trust is critical in automotive UX—clear information and transparency boost conversions.
-Mobile optimization is non-negotiable for car buyers researching on-the-go
– Luxury Demand: McLaren’s “Configuration” UI for VIP Users
– Localization: Digikala Support
– Purchase Filter and Entry Criteria: Clutch Style in UI/UX
User interface
Design
system
Finally
As the UI/UX designer behind Sam Khodro’s Carsoon platform, I created a digital car marketplace from the ground up. By deeply understanding user needs through research, I designed solutions like verified vehicle inspections, transparent pricing models, and adaptive interfaces that made car buying trustworthy and convenient. This project demonstrates my ability to craft complete digital experiences that bridge user needs with business objectives, establishing new standards in automotive e-commerce.
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