Brand Overview
Happy Pie is a bakery brand that specializes in creating delicious and delightful pies. The name “Happy Pie” reflects the brand’s dedication to spreading joy and happiness through their mouth watering pastry creations.
Brand Values
- Quality Ingredients: Happy Pie prides itself on using only the finest and freshest ingredients to ensure the highest quality and taste in their pies.
- Craftsmanship: The brand values the artistry and attention to detail that goes into every pie, resulting in beautifully crafted and visually appealing treats.
- Joyful Experience: Happy Pie aims to create a joyful and memorable experience for their customers, bringing smiles to their faces with each bite.
Logo design
The logo for Happy Pie should captured the essence of happiness and the brand’s focus on pies. I tried to incorporating elements such as a smiling pie or a whimsical illustration that evokes joy. I chose a color palette that is warm, slightly cheerful, appetizing and reminiscent of cereals, such as shades of yellow, pink and brown.
Bag Design
For the bag design, I emphasized the brand’s cheerful nature. I decided to use illustrations of pies or baking utensils. I wanted to use colors that be match with the logo and evoke a sense of warmth and deliciousness so I chose paper bags. I used just the logo on the bag to focus and increase brand recognition.
Pocket or label
The pocket and label should serve as a practical and stylish addition. I used the attractive small version logo that shows their commitment and pride in the brand. I chose colors that were in harmony with the overall visual identity.
Box and Mini Box
The mini box design for Happy Pie should be charming and eye-catching. I used illustration pie that showcase the brand’s love for pies. I considered incorporating a window or cut-out design that allows a glimpse of the delicious treats inside. I used the brand’s logo and color palette to maintain consistency with the overall visual identity.
Business Card
The business card design for Happy Pie should reflect the brand’s professionalism and creativity. I used a clean and modern layout with a touch of whimsy.
I incorporated the brand’s logo and color palette into the design, along with relevant contact information and considered adding a small illustration of a pie or a playful pattern to enhance visual interest.
After all
I incorporated the brand’s logo and color palette into the design, along with relevant contact information and considered adding a small illustration of a pie or a playful pattern to enhance visual interest.
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